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Crutchfield.com neck-and-neck with Amazon.com for best electronics retailer

Posted by lbanner on October 4, 2007

Is the web beating out brick-and-mortar for price, selection and customer service? So says the November Annual Electronics Issue of Consumer Reports. An overview of the survey notes that online shopping was more satisfying for every category of electronics surveyed. And sitting at the top of the survey-respondent’s retailers-I-like stack is Charlottesville-based Crutchfield.com neck-and-neck with Amazon.com.

From the survey report on ConsumerReports.org, “No single retailer has it all–the best prices, selection, product quality, and customer service–according to our separate reader surveys on computer retailers and other major electronics retailers, conducted by the Consumer Reports National Research Center. But two of the highest-scoring retailers for electronics, both of them online stores, came close: Crutchfield.com and Amazon.com offered above-average selection, and they matched the best walk-in stores for the quality of products they sell. Crutchfield had the higher marks for customer service among the best electronics retailers; the site promotes its phone and online ‘sales advisors,’ even running photos of them and messages from them throughout the site. Amazon had the better scores for price.”

Another noted advantage of the online shopping experience: user reviews. Amazon.com is busting with user reviews and Crutchfield.com also provides online guides, selectors, and articles to help educate you about your purchase. This is no surprise in an era of online participation, and it’s much easier than tapping your neighbor in the aisle on the shoulder and asking for an opinion about a product … and hoping they have one.

Crutchfield Corp. was launched as a catalog company in 1975 by founder and Charlottesville native Bill Crutchfield. Crutchfield.com hit the Internet 20 years later in 1995.


One Response to “Crutchfield.com neck-and-neck with Amazon.com for best electronics retailer”

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